Fortified for Realtors

Sell Stronger, Sell Smarter.

The Future is Fortified™

A home is more than four walls—it’s where families build their futures. And today, buyers are actively searching for homes that offer more protection, lower insurance costs, and long-term value.

Fortified homes sell faster, for more money, and with better long-term benefits for homeowners and the real estate market alike.

If you're a real estate professional, understanding and promoting Fortified-certified homes can give you a powerful edge in the market—helping you attract more buyers, increase property values, and close deals faster.

Buyers want safety. Sellers want value. Realtors want faster sales.
A Fortified™ home delivers all three.

Why Fortified™ Homes Give You an Advantage in Real Estate

  • Homes with a Fortified designation sell for an average of 7% more than non-Fortified homes, according to a University of Alabama study. Buyers recognize the added value of a home that’s built to withstand storms and reduce future repair costs.

  • Homebuyers prioritize safety and affordability. A Fortified home offers both, making it a standout listing in competitive markets. In areas prone to hurricanes, high winds, or severe weather, Fortified homes sell up to 25% faster because buyers see them as a smarter investment.

  • Fortified homes qualify for significant insurance discounts—sometimes up to 35% lower premiums in states like Alabama. Buyers love knowing they’ll save money every year on insurance, making Fortified homes financially attractive compared to standard properties.

  • 70-90% of storm-related insurance claims include roof damage. Fortified Roof™ homes dramatically reduce this risk.

    Buyers see Fortified certification as an investment in safety and long-term savings, not just another feature.

    Peace of mind sells. Buyers don’t just want a home—they want protection from the unexpected.

Resources

  • A 2020 study conducted by the University of Alabama’s Center for Insurance Information and Research (CIIIR) found that:
    ✔ Fortified homes sell for nearly 7% more than comparable non-Fortified homes.
    ✔ The price premium for Fortified homes is driven by buyer demand for safety and long-term value.
    ✔ Buyers are willing to pay extra for homes with proven resilience against extreme weather.

    Source:

  • Homebuyers actively search for properties that lower their insurance costs. Many states (including Alabama, Mississippi, and North Carolina) require insurers to offer premium discounts for homes with Fortified certification. These discounts can be as high as 35%, making a Fortified home more affordable over time and more attractive to buyers.

    Source:

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